CASE · LUFTHANSA TECHNIK
German Engineering. More human. More creative. More likeable.
As global lead agency, we reconceptualised the entire communications of Lufthansa Technik — giving German Engineering a face that matches its performance.
The brief.
Lufthansa Technik is the world market leader in MRO — Maintenance, Repair and Overhaul. Technical differentiators were plentiful. What was missing: communications that not only describe performance, but show what that performance means for clients. German Engineering needed to become more sympathetic, more creative, more human.
Our approach.
The foundation was a communications strategy that positions Lufthansa Technik as the partner that makes clients more successful in their respective business field.
Communications Strategy
We developed a positioning framework that identifies technical differentiators — and translates them into emotional benefits for globally operating airlines and business partners.
Integrated Presence — Three Regions
EUMEA, ASIA PACIFIC, AMERICAS: a consistent communications system that works everywhere and feels generic nowhere.
Cross-Channel Execution
Ads, websites, videos, brochures, trade show communications, mailings and promotions — all media from one source, all coherent.
Emotional Imagery
German Engineering gets a face: people working with precision and passion. Inspiring rather than explaining.
What remained.
We don't lament. We deliver.
Your brand — at the level of your work?
30 minutes. No commitment. We show you where your presence falls short of your performance.