CASE · MONDARELLA
More than cheese. An attitude.
A northern German cheese producer with Mediterranean craft — and the ambition not only to stand out on the shelf, but to stay in the mind.
The brief.
Mondarella produces high-quality cheese specialities with authentic craft. The product delivered on its promise — the brand did not. No distinct brand identity, no consistent social presence, no editorial voice. The task: develop a brand identity that holds its own in the premium segment without denying its northern German groundedness.
Our approach.
Brand strategy, visual design, and content from a single source — so the brand shows the same attitude on every channel.
- 01
Brand Strategy & Positioning
Brand positioning workshop. Core value: Mediterranean craft, northern German honesty. Tagline development and tone-of-voice framework.
- 02
Corporate Design & Packaging
New logo, colour system, typography. Packaging design for three product lines — supermarket and delicatessen.
- 03
Social Media Content
Editorial and visual content for Instagram and LinkedIn. Six months of editorial planning, production, and community management.
- 04
Content Programme
Recipes, product stories, behind the scenes. Content that tells the brand truth — not marketing buzzword bingo.
What remained.
We didn't want a cheese label. We wanted a brand people believe in.