CASE · PROJEKT PRO
From trade show to marketing leadership.
PROJEKT PRO is the leading construction management software for architects and planning offices. What began as a trade show project grew into full brand communications — and ultimately into taking over marketing leadership.
The brief.
PROJEKT PRO is the leading construction management software for architects and planning offices. The company was growing — but communications weren't keeping pace. After initial trade show projects, we were gradually entrusted with all further communications activities. The core question: how do you communicate complex software without overwhelming your audience with screenshots?
Our approach.
Software is complex, but communications can't start with screenshots. We focus on the wants and pain points of the target audience — creative hooks create more involvement than any feature list.
- 01
Trade Show Communications
The starting point: sharp trade show stagings that make PROJEKT PRO visible in the construction and planning sector. Instead of technical demos: emotional communication that sticks.
- 02
Pain Points Before Screenshots
Creative building errors with ironic commentary generate more involvement than feature presentations. Communications address the real problems of architects and planners — not software functions.
- 03
Website, Ads, Videos, Apps & Social Media
Website pro-topic.com, advertising campaigns, explainer videos, app communications and social media — all media from a single source, all targeting the same audience.
- 04
Marketing Leadership Assumed
Client satisfaction led to the commission to take over marketing leadership. Strategic direction, budget responsibility, campaign management — all from a single source.
What remained.
You don't communicate software with screenshots. You communicate it with attitude.
Your B2B presence — at the level of your product?
30 minutes. No commitment. We show you where your communications can make an impact.